As an island continent Australia has 37,000km of coastline. Approximately 85% of the population live within an hour’s drive of one of its 11,000 beaches. For most Australians beaches are not just places to swim: they represent experiences of childhood, teenage rites of passage and places for adults to relax, socialize and exercise. Because of this other intrusive forms of media such as television rarely hold any market. Radio is still the dominant form of media for Australians at the beach. Beach Radio collaborates with City Councils to provide the widest possible advertising exposure into Australia’s famous summer beach Lifestyle. Whether your target market is families, students, backpackers, is the best vehicle for your product.

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